The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing

The Global Code How a New Culture of Universal Values Is Reshaping Business and Marketing For decades Clotaire Rapaille s work focused on how people s relationships with the most important concepts in their lives love health and money for instance are guided by subconscious cultural me

  • Title: The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing
  • Author: Clotaire Rapaille
  • ISBN: null
  • Page: 266
  • Format: Kindle Edition
  • For decades, Clotaire Rapaille s work focused on how people s relationships with the most important concepts in their lives love, health, and money, for instance are guided by subconscious cultural messages But recently, he has uncovered a new phenomenon a global unconscious, or core values and feelings that are consistent worldwide the result of our constant interconnFor decades, Clotaire Rapaille s work focused on how people s relationships with the most important concepts in their lives love, health, and money, for instance are guided by subconscious cultural messages But recently, he has uncovered a new phenomenon a global unconscious, or core values and feelings that are consistent worldwide the result of our constant interconnectedness He has also identified a new group who are paving the way for the future of decision making the Global Tribe These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology They are defining the key values driving our new world economy, with profound implications for how companies market their products and services.Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education How can elite brands compete in a world of knockoffs How can universities maintain their prestige when a cheap master s degree or doctorate is only a click away We must speak the language of the Global Tribe in order to succeed.Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly The Global Code is an invaluable glimpse at how our new multi sphere world is affecting us all.

    • ☆ The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing || ✓ PDF Download by ✓ Clotaire Rapaille
      266 Clotaire Rapaille
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      Posted by:Clotaire Rapaille
      Published :2019-04-18T14:25:58+00:00

    About "Clotaire Rapaille"

    1. Clotaire Rapaille

      Dr Clotaire Rapaille began his career as an academic, studying political and social sciences at The Paris Institute of Political Sciences and social psychology at Paris Sorbonne University.One of Dr Rapaille s students urged his father, a Nestl employee to attend one of Dr Rapaille s lectures In his lecture, Dr Rapaille covered Paul D MacLean s theory of the reptilian brain and Konrad Lorenz s theory of psychological imprints After Dr Rapaille s lecture, the student s father convinced Rapaille that his psychological approach could help Nestl sell instant coffee in Japan.Skeptical, Dr Rapaille took the challenge Soon, he saw how Nestl s approach had ignored imprints the process by which people establish strong emotional connections at an early age, which affect the psyche and influence decision making into adulthood Without any early association with coffee, the tea drinking Japanese consumers were unlikely to buy Nestl s instant coffee.Dr Rapaille s work has since revolved around the way psychological imprints and the reptilian brain inform consumer decisions as people develop these associations on a cultural scale Rapaille refers to the basic metaphors consumers unconsciously adopt to see products and the world as culture codes Rapaille has advised American presidential candidates and corporations worldwide, touting huge successes that improved the fates of Fortune 500 Companies and .

    919 thoughts on “The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing”

    1. BlinkistTalking about the influence hierarchy in this globalization world. Every ambitious person wants to make an impact to the world. This books talk about the criteria/commonality of those global influencers, and "how" one may enter that social circle. The categorization is interesting, the "how" part not so much.


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